Interpreting Facebook Insights

Did you know that there are over 800 million people that are are currently using Facebook? I bet you’d like to know how many are using it via their mobile phone…right? Well I can give you that answer… it is an astounding 500 million. But for the answers that I can’t give you, it is important to understand how to interpret your Facebook Analytics to ensure a proper advertising campaign and management. Don’t throw good money after bad money.

Statistics show that for every one person that visits your Facebook page, is the equivalent of 20 new visitors to your website! Wow! So as you can see Social Media is a great way to increase your business and it is important to analyze your Facebook data properly.

Understanding your Facebook Analytics is the main key to becoming a successful Social Media Marketer. Unlike other advertising mediums, Facebook has a huge amount of data on its users, and this can be used to your advantage.

Facebook’s Analytics tool focuses on two main areas, which are your fans and your interactions. Interactions would be comments posted, writings on your wall, statuses and your pages’ “Likes”.

 

Users 

This is invaluable information for your marketing campaign. The Users info will show the number of active users, daily, weekly and monthly. It will also show what they “Like”, what they are commenting on, what they are posting to your wall and how they are viewing your page. By reading this data you can easily see how they react to your posts and you can use this information to create better and more interesting posts, as well as give incentives to interact with your potential and current fans.

Interactions 

This shows page interactions, such as how many wall posts or comments the page receives each day. Using this function, you can narrow down the best times to post content based on when a page typically gets the most interaction from its fans (Page Activity). This is a direct insight as to what type of content is best along with the best time to post it and keep fans coming back for more.

Facebook Users’ Page

The first section of Facebook Insights focuses on your users. Click on the Users tab in the left navigation bar to access for detailed information on your users. The main chart that appears will show the Daily New Likes, Total Likes and total Monthly Active Users. With this chart, you can also see how much your numbers have increased or decreased.

You will also have access to the demographics about your fans, including their age, gender and location. These stats are like gold because it can help you shape your marketing campaign.

The other part of the Facebook Analytics tool focuses on interactions, which will detail how many times users comment, “like” and post on your wall.

Make sure you keep attentive to the total amount of unsubscribers on your page, because this statistic will tell you exactly what your content that you post achieves. If this statistic is low, great, your posting good material. If it is reducing frequently, it is probably because of the content that you are publishing.

The ability to keep an audience engaged, updated, and responded to so consistently and easily is a tool that many are, and if not they should be, taking advantage of.

The Facebook Analytics Insights page allows a page administrator to look through data. This is a valuable resource for an admin because it holds the current and past analytics of a page and allows them to utilize the data to increase fans and engagement.