Social Media Strategy
Few things are more important to your business today than having a clear, up-to-date digital strategy for how to leverage your online and offline presence. A social media strategy is an absolute must in order to ensure that all of the things you are doing are working together to create synergy and are value-added.
- Provide an assessment on the effectiveness of your current social media strategy.
- Provide a best-in-class audit of what others are doing including your competitors.
- Design a digital strategy with your team that provides clarity, integration and
resource mapping, in a way that recognizes your current footprint and internal skills.
Facebook Page Management
We can provide turn-key Facebook Page Management to ensure that your Page stays active and engaging for your fan base and potential customers.
- Setup your Facebook Business Page (including photos, videos, articles and more).
- Write 1 to 4 Facebook posts a day, 7 days a week.
- Build links to your website.
- Encourage current members to get others to be fans.
We can help you make enticing contests.
- Reply to wall posts and comments.
- Provide monthly detailed analytics.
Twitter Content Management
As your Twitter social media manager we will take your business to the next level.
- Consult to develop a Twitter master plan that fits with your overall on-line presence strategy.
- Ensure that your Twitter account is compelling and set up properly.
- Actively grow your follower base.
- Manage your Twitter stream 7 days a week.
- Provide regular content posting that boosts your follower growth.
- Provide Weekly reports.
Constantly coming up with great content that engages your prospects is not an easy task.
- Help you go beyond aggregating to become great curators of content that strengthens your SEO and brand values.
- Help you find inspiring content that has high viral/sharing properties.
- Provide original writing and copy optimization for a steady stream of content for you to publish as blog posts, wall posts, or white papers.
- Help you execute a new cross-medium publishing model that covers the
gamut from blog posting, to white papers, Ebooks, or full hardback books.
Custom Application Development
Many times, a great idea for your business can’t be brought to life with off-the-shelf technology. When you have a strong idea and want a custom execution that leverages any kind of media, we can help.
- Architect and build apps from idea to complete execution across mobile, tablet and internet platforms.
- Create fast prototypes for concept testing.
- Work with your creative team or provide you with top creative design.
- Work across all common development technologies.
- Help you work through user experience design and ensure that the idea comes to
life in an engaging way that incorporates gamification or other interaction techniques.
No two business are exactly alike, and many times what you need for measuring progress is custom to your business needs as well. A dashboard provides quick insight into how your campaigns and on-line presence is performing.
- Create a custom dashboard that matches the KPIs you care about for your business model.
- Provide full-service for running the dashboards and provide
summary insights that go beyond the data.
- Build dashboards with very compelling data visualization, making it easy to spot
insights and work with dynamic data.
Influencer Engagement Ideas
Every brand has people who carry more weight and influence; who can be strong advocates if properly engaged. We provide services on how to outreach, engage and build trust with key stakeholders.
- Help you identify who are currently the biggest influencers for your brand.
- Create an action plan for finding, engaging, and monitoring
your top influencers for your category and brand.
- Integrate influencer management into your CRM system.
Lead Generation and Sales Funnel Development
A constant inflow of qualified leads can make or break a sales team.
We provide services to:
- Define the right lead profile for your business.
- Create a sales funnel that maps the path to purchase.
- Develop the right tools to find high-quality leads.
- Consult through lead management and integration into your CRM.
- Analytics to measure lead conversion performance.
Social Media and Digital Training
Obtaining a practical understanding of social media and its implication for your business is critical, not just for the people on the front lines but also for the senior team.
Our approach to education and learning is to make the complex simple and focus on the key leverage points that you need to know vs. everything you could know. Whether it is taking a non-technical leadership team to the next level, or helping your experienced team sharpen their skills, our digital trainers can provide practical, custom training to help you be successful.