For the last couple of years I’ve been working very hard to understand and apprentice myself into a Mastery of Social Media Marketing. It has not been an easy journey as the field is new and the resources for learning are thin, scarce, and unsequenced. I know the feeling of having a mastery in building an Agency and how that mastery let me move intuitively and quickly through a host of challenges where the answers came fluidly. I also know how much harder it is to lead and offer something substantive without a mastery of the subject/field.
For many in marketing, mastering a completely new way of connecting with people and marketing through social media will be a bridge too far to master.
However, after spending a few weeks working my way through Robert Greene’s new book on Mastery, I’m convinced with the right application and process, mastering any subject you have a passion to learn is possible.
Author Robert Greene spent 12 years of intense research studying highly successful people from history and modern times. I was surprised to learn most were mediocre students; they often came from poverty or broken homes; their parents or siblings did not display any kind of exceptional ability.
Their achievements didn’t come from some super-sized brain or special intelligence. Their success came from the intensity of the desire to learn and the process they went through to develop high–level skill.
Robert does a great job outlining this process and it is clearly accessible to anyone who wants to fulfill their purpose and has high goals. The book is also a great reference for those of us who are often in mentoring roles and trying to guide those earlier on the path to achieve their full potential.
Here is an excerpt of the process from his blog where he outlines the contents of the book:
All of us are born unique. This uniqueness is marked genetically in our DNA. We are a one-time phenomenon in the Universe — our exact genetic makeup has never occurred before nor will it ever be repeated.
This uniqueness is manifested in early childhood by a primal attraction to some activity or form of learning — music, mechanical skills, sports, games of strategy, observing nature. There is no rational explanation for these childhood attractions.
Such childhood interests spark our deepest curiosity but many of us lose touch with these inclinations. Because we are not deeply connected to the subject or field we choose to pursue, we do not pay deep attention. Our learning and skill is not exceptional.
Your task in life is to find a way to incorporate these primal inclinations in your career path, to reconnect with what makes you unique and genuinely excites you in life.
You do not simply give up what you are doing and change course radically. You must find a way to channel the skills you have towards these deep interests. By following your inclinations, you will end up creating or discovering something unique, giving you the ultimate power in a world where the greatest career danger is that you are replaceable.
Remember: the first move toward mastery is always inward — learning who you really are and reconnecting with that innate force. It is never too late to start this process.
After discovering your Life’s Task, you enter the most critical phase in your life — a practical education known as The Apprenticeship.
In the stories of the greatest Masters, past and present, we can inevitably detect a phase in their lives in which all of their future powers were in development, like the chrysalis of a butterfly. By looking at their various paths we can deduce an ideal apprenticeship that transcends their fields and indicates something essential about the brain and how we learn.
Your first move is to look for places of work and positions that offer the greatest possibilities for learning. Practical knowledge is the ultimate commodity, and is what will pay you dividends for decades to come — far more than the paltry increase in pay you might receive at some seemingly lucrative position that offers fewer learning opportunities.
This means that you move toward challenges that will toughen and improve you, where you will get the most objective feedback on your performance and progress. You do not choose apprenticeships that seem easy and comfortable.
The great danger in the beginning is the temptation to try to gain attention, to prove yourself before you are ready. You learn the rules that prevail in your profession and the skills that are really necessary to rise from within. You find mentors who can instruct you best, their experience becoming yours.
In the end, by observing, learning, and practicing you will gain the right kind of attention — you will be seen as someone who is serious and disciplined.
In all fields, the key to ultimate success is acquiring as many skills as possible. This could be something physical such as operating tools or machines, or something more nebulous — the ability to research and organize information, or managing people. Whatever the case, at the outset, it is essential that you begin with one skill that you can master, and that serves as a foundation for acquiring others.
If you take this far enough, you will naturally enter the cycle of accelerated returns: As you learn and gain skills you can begin to vary what you do, finding nuances that you can develop in the work.
In the last step of the apprenticeship phase, you must make the move to a more active mode of experimentation. You find ways to take what you have learned and apply it in some way — a project you put your name on, for instance. In these first attempts at moving out on your own, you are looking for feedback from those above you and the public. You are apprenticing in the ability to handle criticism and developing a tough skin.
You will know your apprenticeship is over when you feel you have nothing left to learn in this particular environment.
Often the greatest obstacle to our pursuit of mastery comes from the emotional drain we experience in dealing with the resistance of the people around us. We misread their intentions and react in ways that cause confusion or conflict.
Social intelligence is the ability to see people in the most realistic light possible. The first step in acquiring social intelligence is to realize that you tend to project your own emotions on to other people, to see into them qualities that you want or need to see. It is only by being aware of how deeply you distort these perceptions that you can correct this naïve tendency.
Social intelligence is a twofold process.
First, you must learn to read people in the moment, seeing them as individuals and trying to gain an understanding of them from the inside out. You gain this intuitive feel by cutting off your ego, the voice inside your head, and listening and observing more deeply.
At the same time, you must accumulate knowledge on human nature, on the common traits and weaknesses that we all possess — such as envy, insecurity, laziness, passive aggression. With such knowledge you can avoid becoming the victim of the sharks in the water.
Secondly, you must also learn how to see yourself as others see you, using them as a mirror to help correct your own social flaws. In the end, you must also be able to suffer fools gladly. Getting angry at people’s foolishness will needlessly drain you of energy and desire.
Understand: navigating the social environment is a prerequisite — success attained without this intelligence is not true mastery, and will not last.
As you accumulate more skills and internalize the rules that govern your field, your mind will want to become more active, seeking to use this knowledge in ways that are more suited to your inclinations.
The key to awakening this creative energy is to maintain a fluid, open mind, one that is continually looking for connections between ideas and novel perspectives on problems.
After a lengthy apprenticeship, the counter tendency is to become conservative with what you know, to follow the paths others have forged. You have to force yourself from this position, continually challenging your own assumptions and not being afraid of failure or the criticisms that will come from experimenting with what you have learned.
You must be aware of the primary law of the creative dynamic — namely, the energy and excitement you put into your work will be translated into the final results.
If you are primarily motivated by money or the need for attention, the public will read this into the work and they will be suitably unimpressed. If you feel a deep connection to what you are investigating or expressing, this will resonate with others and bring you much more money and attention in the long run.
The endgame here is to mix your years of discipline and practice with a bold and original spirit. One without the other will lead you nowhere.
Throughout history we read of Masters in every conceivable form of human endeavor describing a sensation of suddenly possessing heightened intellectual powers after years of immersion in their field.
By intense absorption in a particular field over a long period of time, Masters come to understand all of the parts involved in what they are studying. They reach a point where all of this has become internalized and they are no longer seeing the parts:
In all of these instances, these Masters experienced the power of intuition, or a fingertip feel.
All of us have access to this higher form of intelligence, one that can allow us to see more of the world, to anticipate trends, to respond with speed and accuracy to any circumstance. This intelligence is cultivated by deeply immersing ourselves in a field of study and staying true to our inclinations, no matter how unconventional our approach might seem to others.
The ability to have this intuitive grasp of the whole and feel this dynamic is simply a function of time. Since it has been shown that the brain is literally altered after approximately 10,000 hours of practice, these powers would be the result of a transformation that happens in the brain after some 20,000 hours and beyond. With this much practice and experience, all kinds of connections have been formed in the brain between different forms of knowledge.
In moving through these various steps, with an intense energy, you must have faith that these intuitive powers will come to you over time. The ability to sense the overall dynamic in any situation, to foresee problems and solutions before anyone else will bring you to the heights of power.
The path to mastery is relatively simple.
The first move is the most important: follow a career route that is matched to your inclinations and interests. Develop skills in as many areas related to this interest as possible. Work with mentors to streamline the process. Discipline yourself, gaining self–mastery. Learn how to work with people and defend yourself against the aggressors.
Then, let time take its course. Creative energies will emerge, as will high–level intuition.
There are no shortcuts; the path can take many years and involve numerous setbacks and detours. But in the end the payoff is immense.
You are no longer replaceable. You are one of a kind, a Master of your field and of your destiny.
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