Your data knows what happened. Your people know why.
Mercury11 connects your business systems, finds where they disagree, and asks the people who know why. It remembers what it learns, so everyone works from the same rules and gets answers they can trust.
No dashboards to build. No definitions to re-argue. No walking down the hall.
Export anything from Stripe, QuickBooks or your ad platform and drop it here. Create a free account and we’ll tell you five things about your business in about a minute.
Drop a CSV or Excel file or click to choose oneYour file starts loading the moment your account exists. Nothing to configure first.
Ask Metis
Revenue rose 6.8% to $412,300, but gross margin fell from 41% to 35%. Three things explain almost all of it.
Hardware sales grew $38,400 at a 19% margin versus 44% on service, so the mix shifted toward lower-margin work. Google Ads spend was $9,100 higher, most of it on the hardware campaign. And $6,200 of August refunds were netted out of Stripe payouts.
On July’s mix, August profit would have been up about 4%.
Findings 3 worth a look
Is $2,850 a specific package or customer type?
Rules 12 in force
Dashboards / Marketing
Marketing
Made by Mercury11 from your sources. Every tile is worked out when you open it, under your rules.
As of 2026-09-28 16:33 MDT
Google Analytics 4 · northfieldmechanical.com, data through Sep 27, 2026
No rules applied
As of 2026-09-28 16:33 MDT
Google Analytics 4 · northfieldmechanical.com, data through Sep 27, 2026
No rules applied
As of 2026-09-28 16:33 MDT
Google Analytics 4 · northfieldmechanical.com, data through Sep 27, 2026
No rules applied
As of 2026-09-28 16:33 MDT · Google Analytics 4 · northfieldmechanical.com, data through Sep 27, 2026 (synced 5 hours ago)
No rules applied
As of 2026-09-28 16:33 MDT · Google Analytics 4 · northfieldmechanical.com, data through Sep 27, 2026 (synced 5 hours ago)
No rules applied
Ask Metis a question. Answer a finding. Watch the rule apply everywhere.
One company. Why does everyone have a different version of it?
Marketing pulls from the ad platforms. Sales pulls from the CRM. Finance pulls from billing. Then each team takes its numbers into its own AI tool and walks into the same meeting.
Google Ads + GA4 + HubSpot
CAC
$184
Salesforce
CAC
$216
Stripe + QuickBooks
CAC
$271
Which one is right? All of them, by their own rules. That's the problem.
A single source of data isn't a single source of truth.
CAC
$243
Every source above, one company definition of CAC
Same question, different teams, different words. One answer, because the company decided what CAC means once and the AI works inside that decision instead of guessing at it.
AI doesn't fix the disagreement. It scales it. Mercury11 settles it first.
A chart shows you the number. Somebody still has to explain it.
Why was March slow? The rebuild. Why did January spike? Annual contracts land in January. Why do July orders look doubled? Half of them are duplicates from the migration. Why did hardware payments slow down? They moved to net 90 terms and nobody told the data team.
None of that is written down in any system. It lives in the head of the owner, or the one operator who has been there long enough. So every question about the business ends up as a question to them.
Mercury11 asks those people once, writes the answers down as rules, and applies them to every question anyone asks from then on.
How it works
Three steps. The middle one is the part nobody else does.
Connect what you already use
Sign in, paste a key, or upload a file. Your billing, your books, your CRM, your ad platforms, your ops system. If you have a data warehouse, connect that too.
It knows your data. It doesn't know your business.
We find the disagreements and ask you about them
Your systems will not line up. We work out exactly where and by how much, then ask a short list of plain questions to the person who can answer. Every answer becomes a rule, with who said it and when.
Every answer you give makes every future answer more accurate.
Anyone can ask, and get it right
Your newest hire, your CFO and your board deck get the same answer, built on the same rules, with the sources and the corrections shown. Plus a short read every Monday morning.
Most AI starts over every time someone asks.
Mercury11 accumulates what your company knows. Thirty days in, it understands your business better than any dashboard you have ever built, because your people taught it.
Your AI shouldn't make up your business rules.
One set of rules. Decided by your company. Followed by Metis.
Ask a generic AI to calculate your CAC and it decides what counts as spend, what counts as a customer, and how to handle refunds. Two reasonable prompts can produce two different answers.
Mercury11 works differently. Your people define the rules. When definitions conflict, Mercury11 brings the disagreement to a stakeholder to resolve. Only approved rules become company standards. From then on, Metis applies those rules consistently, no matter who's asking.
Built for companies that have outgrown one person's memory
Marketing, sales, finance and operations each run their own tools, and none of those tools were built to agree with each other.
The "why doesn't your number match mine" meeting happens every month. Nobody's wrong. Everybody's using different rules.
Every new business unit or franchise brings its own stack. Mercury11 gives each one its own business unit, with the company's rules everywhere, and rolls it up without a re-platform.
One price for the whole company
Not per seat. Everyone in the company can ask, and you pay for how much the company uses, never for how many people use it.
Scales with how many business units you run and how much you ask: one unit for a single company, a few for marketing, sales and finance, unlimited for the enterprise. Every person and every role included.
Connect a source or drop a file. There is nothing to configure first.