Five systems. Five answers. One company.
Mercury11 connects the systems you already use, finds where they disagree, asks the people who know, and remembers the answer—so everyone works from the same truth.
No credit card. The trial starts at your first answer, not the day you sign up.
Findings 3 worth a look
Stripe is $14,200 lower because refunds are netted out of payouts. HubSpot is $13,700 higher because it counts deals marked won that have not been invoiced yet. None of them is wrong. They are counting different things.
Which number is revenue, for the whole company?
Ask Metis
$412,300August revenue, invoiced in QuickBooks. That is the company’s definition of revenue, set by Dana R. on Sep 16.
For context: $398,100 was collected in Stripe after $14,200 of refunds, and $13,700 of HubSpot deals marked won have not been invoiced yet. Neither counts as revenue under the rule.
Three systems, three numbers. One sentence from the person who knows. One answer for everyone, from then on.
Why does everyone have a different version of the same company?
Marketing pulls from the ad platforms. Sales pulls from the CRM. Finance pulls from billing. Each system counts something slightly different, each team takes its own number into its own AI tool, and they all walk into the same meeting.
Google Ads + GA4 + HubSpot
CAC
$184
Salesforce
CAC
$216
Stripe + QuickBooks
CAC
$271
Which one is right? All of them, by their own rules. That's the problem.
A single source of data isn't a single source of truth.
CAC
$243
Every source above, one company definition of CAC
Same question, different teams, different words. One answer, because the company decided what CAC means once and the AI works inside that decision instead of guessing at it. A warehouse gives you one place for the data. This gives you one definition of what it means.
AI doesn't fix the disagreement. It scales it. Mercury11 settles it first.
How it works
Connect what you already use
Sign in to your tools or paste a read-only key. Billing, books, CRM, ad platforms, analytics. If you already have a warehouse, connect that too. It knows your data; it doesn't know your business.
We find the disagreements and ask
Mercury11 lines the systems up against each other and finds exactly where, and by how much, they don't agree. Then it asks the person who knows, in plain language. Their answer becomes a rule, with their name and the date on it.
One answer, for everyone
Anyone on the team asks in their own words and gets the answer built on the same rules, with the sources and the rules shown underneath. Nobody has to re-argue what revenue means.
Works with the tools you already pay for
- QuickBooks
- Xero
- Stripe
- Square
- Google Ads
- Meta Ads
- Google Analytics
- Search Console
- HubSpot
- Salesforce
- Shopify
- ServiceTitan
- Jobber
- CallRail
- Google Sheets
- Anything else: drop an export and it counts
Your company decides what the numbers mean. Not the AI.
A single source of truth only works if someone with authority decides what "revenue" or "customer" means, and the decision sticks. That is the part most tools skip.
In Mercury11 the people who know the business answer the questions and write the rules. If two answers ever conflict, the disagreement goes to an admin to settle, and nothing applies until someone with the authority says so. Then Metis works inside that decision, every time, for everyone.
Every answer says which sources it read and which rules it applied, so the number can be checked by anyone, not just the person who set the rule.
Questions that stop having five answers
Settle it once. Then let everyone ask.
Connect two or three sources and Mercury11 will show you where they disagree before the day is out. Answer the questions only you can answer, and the whole company starts working from the same numbers. Free to start; the trial clock runs from your first answer.
Questions people ask first
Isn't a data warehouse already a single source of truth?
A warehouse gives you one place for the data. It does not decide what the data means. The rules that make a number right, that refunds come out of payouts or that a deal counts when it is invoiced, live in people's heads or in a semantic layer nobody who runs the business can read. Mercury11 captures those rules from the people who know and applies them everywhere. If you have a warehouse, connect it; it becomes one more source.
What happens when two systems disagree?
Mercury11 does not guess and does not average. It shows you the disagreement, explains what usually causes it, and asks the person who knows which number is right. The answer becomes a rule with their name on it and every future answer uses it.
Do we have to define everything up front?
No. Mercury11 finds the disagreements that matter, ranked by how much money they account for, and asks about them one at a time. Most businesses work through their first list in twenty minutes. New questions arrive only when something new turns up.
Who gets to decide what a number means?
You choose. Viewers can ask; editors answer findings and write rules; admins set company-wide rules and settle conflicts. Your best operator teaches it. Everyone else asks it.
Do I need SQL or a data team?
No. There is nothing to model and no formulas to write. If you can sign into your accounting software you can set this up.
Who owns the data and the rules?
You do. Connections are read-only, each business sits in its own isolated database, disconnecting a source deletes its data, and you can export every rule and answer in one click. We never train models on your data.
What does it cost?
One price for the whole company, not per seat. Plans start at $75 a month, month to month, no contract, with a 14-day free trial that begins at your first answer. See pricing.